Somewhat good news. I must of spooked them with the Black Hat reference. They changed their site...and only list us in the page source once instead of 10 - 16 times They dropped all but the one. They are now plummeting on our search criteria.
Strange I checked it earlier and it showed they dropped the .com off our name...now it is back on. It is like they are modifying their page source every once and a while.
Thanks everyone. It was very helpful. Not sure if this is Black Hat SEO
but it sure puts them below us. I think our site is better designed and scares the crap out of them.
<div class="row clear">
<label for="search_string" class="name">Search string</label>
<input type="text" id="search_string" name="search_string" value="www.iwanttofish.com" class="text" />